Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Yizo Yizo 3 - South Africa

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Offered by SABC Education, Yizo Yizo 3 is a South African television drama series that focusses on 'work' and 'lifelong learning'. The series follows the central characters from Yizo Yizo 1 and 2 on their journey as they step out into the world. The series portrays post-school youth who leave school, home, their families, and the familiar world of the township to face new challenges in the city. "Yizo Yizo 3 aims to create a national dialogue around the challenges that face young people in a rapidly changing world of work and explore the diverse and varied opportunities that await them. The core values of Yizo Yizo 3 are innovation, self-affirmation, humanity, community action and gender equality."
Communication Strategies

Yizo Yizo, in all of its series, has been an effort to use entertainment to stimulate national debate on difficult issues. "Yizo Yizo presents a reality, which many chose to ignore; it addressed the taboos in society from gun wielding students, to the hushed topic of teenage sexuality."


Specifically, the first series examined the crisis in education prevailing at the time, taking a look at the tentative process of transformation without offering glib or unrealistic solutions. Aimed at teachers, students, and parents, the series examined the harsh reality of some South African schools.


"The popularity of the series, which attracted record-breaking audiences, encouraged the SABC to commission a follow up. This time the team requested 1-hour episodes so that they could deal with difficult issues within the framework of 1 episode and not let solutions hang over many episodes. Thus series 2 was created in a classic episodic style. Yizo Yizo 2 celebrated the courage and determination of a school community overcoming obstacles in the way of good education. They learn that the best resources are not buildings and money, but people."


That is, Yizo Yizo 2 was about ordinary people's struggle to learn, play, change, read, love, dream, and find their place in the world. One key message was that schooling is not only about passing exams; it is also about nurturing young lives and grappling with problems that young people face – hunger, fear, drugs, indifference, cruelty, and violence.


Yizo Yizo 3 follows the central characters and familiar faces from Yizo 1 and 2, depicting post-school youth who leave school, home, their families and the familiar world of the township to face new challenges in the city. The story follows the characters to the inner city, some to university and technikon and others as they look for work, face unemployment, or explore entrepreneurial possibilities. Some deal with these challenges by remaining in the city; others return to the township.

Development Issues

Youth, Gender, Sexual Health.

Partners

SABC Education, Department of Education's Culture of Learning, Teaching and Service (COLTS), Bomb.

Sources

Letter sent from Lesley Fahey to Soul Beat Africa on March 5 2004.

Comments

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Submitted by Anonymous (not verified) on Sun, 04/27/2008 - 17:12 Permalink

Very useful ideed. Keep it up with the up-to-standard quality of deliverance.

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Submitted by Anonymous (not verified) on Mon, 05/19/2008 - 06:21 Permalink

Please this is realy interesting and it must come back!!!

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Submitted by Anonymous (not verified) on Tue, 05/02/2006 - 08:59 Permalink

i thank you for keeping such informative details, it surely does pave the way for those that did not know much about yizo-yizo