The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Yizo Yizo - South Africa

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This television series deals with the social crisis facing schools in South Africa. The series aims to create debate and discussion about the culture of learning and teaching and to model a process of reconstruction of the schooling community. It is based on a true story of a school that was riddles with problems of violence but fights back the gangs to transform itself into a true learning institution.
Communication Strategies

The project includes 13 weeks of prime-time TV drama on SABC1 and 13 weeks of radio talk-show on radio metro, encouraging discussion on the key issues raised by the TV drama. In addition, 1 million youth print magazines have been distributed to schools around the country and teacher guides have been placed in newspapers.

Development Issues

Education, children, youth.

Key Points

The music for the series was written by popular kwaito artists and released on CD and cassette. The album has reached gold as is one of the fastest selling music CDs in the country. The series has created unprecedented levels of debate amongst the South African public. Those who attack it claim that it glamourises violence, it portrays black people in a bad light and that the language is vulgar. Those who defend it claim that it serves as a wake up call to parents and has exposed the bad behaviour of some elements of society. An impact study will be conducted by an independent research agency.

Partners

SABC Education TV and the National Department of Education

Sources

Letter from Siven Maslamoney to The Communication Initiative.

Comments

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Submitted by Anonymous (not verified) on Sun, 01/30/2005 - 05:51 Permalink

i love yizo yizo and wish i had the collections but cant manage as i am in the uk