The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Aprender TV (Learning TV) - Bogotá, Colombia

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This project seeks to integrate television and the internet with academic activities in the city school system with a focus on the promotion of healthy behaviours.
Communication Strategies
Aprender TV includes a 30-minute television programme broadcast three days per week on the local channel, a website and training manual, and other print materials. Topics explored include healthy behaviours, environmental conservation, recreation and sports, tolerance and reduction of use of violence for conflict resolution, and conservation of public space for recreation activities.
Development Issues
Health, Environment, Conflict.
Sources

"Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obreg