Bad Words for Good: How Foundations Garble Their Message and Lose Their Audience

This 34-page book addresses what the author and publisher felt was a tendency in nonprofit organisations to use words that sound impressive at the expense of communicating any actual meaning. Proscio attempts to cut through the confusion and clutter caused by overused jargon in the foundation and nonprofit worlds. He writes about how we can avoid using jargon and return to real words and clearer communication.

Words covered in this volume include: action plan, -based, buy-in, challenged, challenges, community, consensus, consensus-building, continuum, convener, convening, crafted, direct reduction, disincent, entrepreneur, implementing, incent, incentivise, infrastructure, leverage, metrics, negative health outcomes, operationalise, paradigm, partner, partnership, setting, social, stakeholders, structured, sustainable, synergy, targeting, value added, and venture.