Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Building Bridges Through Community Service Learning

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Summary

This issue of the Capacity.org newsletter describes a collaborative process that took place between university students at the University of Guelph (Ontario, Canada) and ten community organisations working toward developing a process called 'Community Service Learning' (CSL). CSL is defined as the integration of students into the community as part of the university education. One of the goals of this university-community linking project was for students to acquire new skills while meeting the needs of community organisations.

According to the article, once the university recognised the need for enhanced community partnerships, one of the key steps in the process was active listening. The students offered community groups the chance to voice their views on how to characterise a healthy, beneficial, long-term partnership with the university. The process included looking at: resources that could be shared; challenges that could be anticipated; details such as roles and responsibilities; and the degree of participation.

In the process, the authors describe a number of tools they used. The 'Insights Discovery Preference Evaluation Tool' was used to assess people's personalities and preferences. (The tool came from Insights Canada in Toronto, Canada). Another tool used (and modified for their purposes) was 'Visualisation in Participatory Programming' (VIPP) which helped the students in structuring large volumes of feedback. At this point, the students developed a participatory, democratic process in which to engage participants so that their views were interpreted properly.

Some of the lessons that came out of the process were recognising how differently people's expectations are at first; the need for an effective informal communication channel (instead of formal meetings); ensuring that all stakeholders felt empowered; and, most importantly, the need to ensure that honesty and trust are the cornerstone of the process.

Source

Capacity.org, Issue

24 - Exploring the Soft Side of Development, January 2005.

Comments

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Submitted by Anonymous (not verified) on Sat, 06/18/2005 - 21:02 Permalink

Very good to learn about this approach, I was looking for the similar kind for orienting our medical institutions here in Nepal and would be grateful to learn more on this. The Issue 24 only is not enough.

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Submitted by Anonymous (not verified) on Thu, 06/23/2005 - 10:46 Permalink

this is useful piece of information