C-Modules: Module 1 - Understanding the Situation

Communication for Change (C-Change), implemented by FHI 360 with support from the United States Agency for International Development (USAID), has created a learning package for facilitated, face-to-face workshops on social and behaviour change communication (SBCC). The package for communication practitioners working in development includes a series of 6 modules and accompanying facilitator guides for each module. Each module has a set of worksheets, checklists, and other tools to help practitioners use the tools in their real work settings.

This module builds on the Introduction Module to social and behavior change communication (SBCC). The module is designed for use with research and implementing staff with a range of previous experience in communication theory and programs. This session illustrates how a full analysis of the situation can help build a program around evidence, instead of assumptions, and will reveal ways in which behavior change communication, social mobilization and/ or advocacy can bring about a positive change.

The Practitioner's Handbook for C-Module 1 contains:

Session 1-1: What is Meant by “Understanding the Situation”?

Session 1-2: Layers of Causes and Effects

Session 1-3: People Analysis

Session 1-4: Context Analysis

Session 1-5: Research Gaps and How to Fill Them

Session 1-6: Partners, Allies, and Gatekeepers

Session 1-7: Summary of Your Analysis

Additional References

The accompanying Facilitator's Guide for Module 1 contains:

1. A proposed workshop schedule
2. Facilitation activites for each session above
3. A team sharing of the situation analysis conducted by each participant with feedback techniques for the facilitator and a closing activity for the module.

This package (see related summaries below for access to the entire package, and click here for an ongoing training) is designed for staff of development programmes in small and medium-sized organisations with varying degrees of experience in planning or implementing SBCC programmes. Facilitators may tailor each module to the profile of learners as well as to the time available. The format is designed to make it easy for facilitators to substitute examples from their own professional experience to help make the curriculum relevant for all participants.