Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Engagement Playbook: A Guide to Working with Communities in Sub-Saharan Africa

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"One major thing that community engagement has brought is building trust even before we go to the field to meet them, for interviews. People are able to trust us with the information they are giving us. - Jenevive Ayila, IDEO.org

Human-centred design (HCD) is an approach to innovation that starts by understanding people's pain-points and aspirations (inspiration) and ends in solutions (implementation) that feel truly resonant to the communities they are meant to serve. Community engagement involves elevating the voices of those people. It involves collaboration, understanding, inclusivity, relationships, and sharing power. This guide from IDEO.org is based on the organization's work to date in practicing HCD across 45 countries in Sub-Saharan Africa. It shares the experiences, lessons learned, insights, and takeaways from community engagement work across a variety of projects from the continent.

Sections include:
 

  • What is Community Engagement?
  • Community Engagement Process
  • Community Engagement Principles
  • Archetypes of Collaborators
  • Community Engagement Examples

The hope is that these learnings will inspire designers and partners in their own community engagement initiatives, leading to more inclusive and sustainable solutions, built alongside those most impacted.

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IDEO website, February 18 2025. Image credit: IDEO