The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Youth-Friendly Centre

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The Community Youth-Friendly Centre is a youth HIV/AIDS programme that seeks to create a forum to unify and educate the youth in Ghana on matters relating to their sexual reproductive health.
Communication Strategies
The project hopes to enable the youth to be better informed in adolescent sexual and reproductive health issues by training the youth as peer educators and counsellors breaking operational and generational barriers.

The project aims to improve youth empowerment and advocacy capabilities by involving them in the planning, evaluation, implementation and oversight of the project. It also aims to create a forum to enable the youth to exchange ideas and information in the era of globalisation.
Development Issues
Children, Youth, HIV/AIDS.
Key Points
The project objectives include to:
  • change the behavioural needs of the youth on matters concerning sexual reproductive health and sexually transmitted infections
  • enable the youth to be better informed about adolescent sexual and reproductive health issues.
  • develop programmmes to harness full potential and leadership skiills among the youth
Partners

World Youth Centre, Canada.

Sources

Taking IT Global website on Februart 14 2005.