Entertainment Education: A Solution for Cost Effective, High Impact Development Communication

This conference will explore options for leveraging commercial entertainment media (TV, radio, film) and new media (cell phone apps, SMS, social media, internet) for development impact in finance, health and other sectors, by facilitating greater access to data and research from the World Bank Group and other sources.

Panel 1: Transmedia and 360° Communication Strategies

Panel 2: Alternative Approaches to EE

Panel 3: Experiences from the Field – How EE Supports Development Impact

Panel 4: Working in Partnerships for Greater Impact in EE

Special Guests

Mahmoud Mohieldin

Managing Director, World Bank Group

Rahul Bose

Indian Actor, Screenwriter, Director, and Social Activist

Miguel Sabido

Mexican Dramatist and Pioneer in Entertainment Education

Fred Cohen

Chairman, International Academy of Television Arts and Sciences

Martine Bouman

Director, Center for Media and Health, The Netherlands

Sandra de Castro Buffington

Director, Hollywood Health & Society

Usha Bhasin

Additional Director General, Doordarshan, Public TV  Broadcaster of India

Rob Burnet

Director, Well Told Story and Creator of ShujaazFM, Kenya

Monday, June 20, 2011

9:00am - 5:00pm

Black Auditorium

World Bank - H Building

600 19th St. NW

Washington D.C. 20006

RSVP is required with name and affiliation.

Please email us at WBEE@worldbank.org by June 15, 2011

Organizers:

CGAP, the Financial and Private Sector Development Network,

the World Bank Institute, and the Russia Trust Fund for Financial Literacy

For more information, please contact:

Margaret J. Miller - mmiller5@worldbank.org

Rocio Schmunis - rschmunis@worldbank.org