Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A Force More Powerful - The Game of Nonviolent Strategy

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Co-produced by York Zimmerman Inc. and the International Centre on Nonviolent Conflict (ICNC) in association with Breakaway Games Ltd., "A Force More Powerful" (AFMP) is a simulation computer game that teaches the strategy of nonviolent conflict. Featuring ten scenarios inspired by history, this interactive teaching tool is designed to allow players to independently learn nonviolent tactics to overcome oppression, hopefully practicing methods for influencing or changing their political environment. Designed for use by activists and leaders of nonviolent resistance and opposition movements, the game is also intended to educate the media and the general public on the potential of nonviolent action, as well as to serve as a tool for academic studies of nonviolent resistance.
Communication Strategies
This project draws on the use of information and communication technologies (ICTs) to entertain game players while educating them and shaping their behaviour. It simulates campaigns for political and human rights for minorities and women, as well as nonviolent struggles to win freedom and secure rights and justice from dictators, occupiers, colonizers and corrupt governments. AFMP puts the player directly into the role of planner for a nonviolent movement seeking social change, spurring him or her to make the key decisions. It is primarily a game of strategy, emphasising abstract ideas and planning rather than reflexes, coordination or quick thinking. Designed for those with no previous gaming experience and only basic computer skills, the game stresses substance over "flashy action common to many popular games"; a sophisticated visual interface includes 3D views and animation, but the game is compatible with hardware commonly available in the developing world.

Specifically, game play is governed by detailed interactive models - of strategic and political factors, ethnicity, religion, literacy, material well-being, media and communications, resource availability, economic factors, the role of external assistance, and many other variables. Many game-play decisions involve selecting which characters and groups should take part in the strategy, and weighing the benefits of such actions relative to their costs. Recruiting characters and building alliances is a principal game activity, involving labour, business, government, agricultural, academic and professional, media, religious and military categories. Scenarios involve these characters, groups and alliances, which interact with and against each other, depending on the player's decisions, the particular circumstances of the scenario, and the actions of the regime. Playing one or more of the scenarios, users may learn strategic planning, formulation of goals (such as compelling free elections or the resignation of a dictator), and the choice of tactics (such as training, fund-raising, organising, leafletting, protests, strikes, mass action, civil disobedience and noncooperation). Each scenario is played within a physical environment which affects the conflict; maps (with zoom-in views) are provided.

An interactive website accompanies the game; it features community forums, links to other resources and organisations concerned with nonviolent conflict in theory and practice, and an invitation to contribute supporting materials such as lesson plans, worksheets, or training guides for use with the game. Those materials already available may be downloaded free of charge by clicking here. As of this writing, the materials include separate Player and Editor guides for the game and editors, a scripting guide, and the Resistopedia - a collection of resources describing the nature of nonviolent conflicts and explaining how the concepts of nonviolent resistance are represented in the game.
Development Issues
Conflict, Rights.
Key Points
This game grew out of a film and book project. In 1997, York Zimmerman's Steve York began development on an in-depth examination of the history of nonviolent conflict. "A Force More Powerful" debuted as a feature-length documentary in the fall of 1999 and was expanded into a 3-hour series for broadcast on national (United States) public television in the fall of 2000. A printed book was also published in concert with the film. That September, as "A Force More Powerful" was airing on PBS, a call came into the York Zimmerman offices from someone doing pro-democracy work in the Balkans who wanted permission to translate the film into Serbo-Croatian and broadcast it on television in the former Yugoslavia. At that same time, Slobodan Milosevic was contesting the results of an election and the citizens there had come into the streets to protest. Steve York flew to Belgrade two weeks later to begin interviewing the main players in the Serbian nonviolent revolution. The resulting one-hour film, "Bringing Down A Dictator," aired on PBS in the spring of 2002. It has been honoured with numerous prizes and, like "A Force More Powerful," it has been translated into some ten languages and broadcast around the world. Click here for information about how to order the game (on CD-ROM, for US$19.95 plus shipping and handling), film(s), and/or book.
Partners

York Zimmerman Inc. and the International Centre on Nonviolent Conflict (ICNC) in association with Breakaway Games Ltd.

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