The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Global Twins

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Global Twins is a cultural exchange project that involves the twinning of South African schools with schools in other countries via a website. The Children's Literature Research Unit (CLRU) of the University of South Africa coordinates the project and the participating countries include Argentina, Belgium, Chile, the Czech Republic, Portugal and Uruguay.
Communication Strategies

The programme is in two variations. The first is a twinning of schools where the learners concentrate on their city, town or environment and countries. The second is a more specific world heritage site project where schools that are situated in or near such sites concentrate on the particular site and issues related to it.

The schools work towards creating and developing artwork, written material and additional material that depict the identity of the particular schools, its learners and its locality within a particular city and country or about a particular world heritage site.


Participating schools are also expected to interact within their countries, schools and families. Additional topics are agreed upon by the participating schools in consultation with the CLRU. The produced material is exchanged, exhibited and placed on the Global Twins website.

Development Issues

Children, Education.

Key Points

The aim of the project is to foster awareness amongst children globally to be proud of their heritage and to respect and learn about their cultures and those of their global twins. The project organisers say: "This will hopefully broaden the minds of the children and introduce children of the world to South African people and culture."

Partners

CLRU, South African Embassies and Consulates.

Sources

Global Twins website on July 27 2004.