Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Infant and Young Child Feeding Recommendations When COVID-19 Is Suspected or Confirmed

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"Community-based IYCF counselling and support...can ensure access to these services in the poorest and the most vulnerable communities with limited access to health care, and therefore become an important strategy for programming with an equity focus." - UNICEF

As a social and behaviour change communication (SBCC) intervention, counselling on infant and young child feeding (IYCF) in the context of COVID-19 remains critical for pregnant women, caregivers, and their young children. The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) advise caregivers and families with suspected or confirmed COVID-19 to continue recommended IYCF practices with the necessary hygiene precautions. To support these efforts, the United States Agency for International Development (USAID) Advancing Nutrition and UNICEF, with the support of the Infant Feeding in Emergencies Core Group represented by Save the Children and Safely Fed Canada, have developed an IYCF counseling package featuring user-friendly graphics that can be used with low-literacy communities and/or translated and adapted for different contexts.

Created by a team of artists based in the Dominican Republic and Rwanda, the materials were reviewed by global experts and field-tested with professionals, IYCF counsellors, health workers, and mothers from different cultures, countries, and contexts in multiple settings. The package, which reflects WHO and UNICEF guidance on IYCF in the context of COVID-19, includes:

The package builds on the UNICEF generic C-IYCF Counselling Package being used in more than 70 countries for counseling and training to promote improved behaviours for maternal and child nutrition. Many of the images were adapted from the IYCF Image Bank, a collection of over 700 images highlighting recommended IYCF practices found in multiple adaptations of the C-IYCF Package that was created by UNICEF and JSI through the JSI-led SPRING project (see Related Summaries, below).

The recommended practices booklet is available as a Microsoft Word and PDF document, and the counseling card images are available in both JPG and PDF formats. To learn about options for adapting existing images and graphic materials, or to create your own materials for your IYCF and COVID-19 programme needs, please email info@advancingnutrition.org for access to the Adobe InDesign source files for the layout graphics and illustrations used in the counseling cards.