Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Linking Local Knowledge with Global Action: Examining The Global Fund to Fight AIDS, Tuberculosis and Malaria through a Knowledg

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Affiliation
National Centre for Epidemiology and Population Health, The Australian National University (van Kerkhoff) & Kennedy School of Government, Harvard University (Szlezák)
Summary

Published in the Bulletin of the World Health Organization (v. 84, n. 8, pp. 629-635), this paper explores strategies for translating knowledge into action in the field of global public health by basing decisions explicitly on results, evidence, and best practice. The authors use a knowledge systems framework, which focuses on "a network of actors connected by social relationships, either formal or informal, who dynamically combine knowing, doing and learning to bring about specific actions for sustainable development." Guided by this framework, they undertook a study - involving 28 semi-structured interviews and analysis of relevant policy statements, websites, and written materials - of the broader knowledge system that underpins actions to fight HIV/AIDS, tuberculosis (TB), and malaria. They focus on the Global Fund to Fight AIDS, Tuberculosis and Malaria, investigating this organisation's process of deciding whether to fund an application as a means for understanding the collective ability to generate, mobilise, apply, and communicate high-quality knowledge about these diseases.

Having outlined the formal knowledge system embedded in current rules and practices associated with the Global Fund's application process (using a figure to illustrate this complex process), the authors provide 3 examples that illustrate the complexity of the system in action:

  • HIV/AIDS policy in China - "The Global Fund application process became a major force in fostering the engagement of officials from health and other sectors with international best practice and experience from other countries. As a result, the policies in China became more outward-looking, and moved closer to best practice. This example illustrates that institutional innovations can encourage countries to engage with international knowledge and become more open to learning and adapting global-level knowledge to local conditions."
  • Successful applications from Haiti - "The ability of applicants to apply local knowledge to a proposal, but simultaneously draw on the legitimacy conferred by participating in the broader, global-scale knowledge system (academic publication and panels advising international standards) gave the Haitian proposal strength beyond that which could be expected by examining the local resources alone....Yet the role of implementers as knowledge generators (as opposed to knowledge recipients) is not well supported by the existing knowledge system."
  • Responses to changing research on malaria - "In January 2004, the Lancet published a Viewpoint article that vehemently criticized the Global Fund for funding malaria projects that used treatments in populations where the parasite had been shown to have developed significant resistance, and was therefore no longer effective....The Global Fund's response was rapid, and included consultation with the authors of the article...and other experts, and an independent review of the projects. The countries that had made the original decisions not to apply for funding for the new treatments were not formally consulted in this process..."

Reflecting on these examples, the authors conclude that the Global Fund could play an influential role in fostering much-needed learning from implementation, correcting the dominant one-way knowledge flow in supporting efforts to combat the 3 diseases. (The bulk of this complex knowledge system still characterises funding recipients as knowledge recipients, the authors claim, rather than active and important knowledge generators). They suggest that 3 initial steps are required to offset this tendency:

  1. Recognising interdependence and acknowledging shared responsibility for learning across the knowledge system;
  2. Analysing the Global Fund's existing data (and refining data collection over time) to cull out lessons from existing project successes and failures; and
  3. Supporting recipients and technical partners to invest resources in linking implementation with best practice and research.
Source

WHO Mozambique eNews, August 15-18 2006.