Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Look Again! A Teaching Guide to Using Film and Television with Three- to Eleven-year Olds

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Published by the British Film Institute in 2003, "Look Again!" aims to provide eight basic teaching techniques for the close study of film and television, ideas for engaging children in analysis of moving image media, and arguments for the value of such work in children's learning. It outlines the close connections between teaching literacy and cineliteracy, details how to engage children in the early years in discussing different aspects of moving image media and how to integrate these activities across the curriculum in primary schools.

The guide includes advice on how to manage teaching and learning in early years settings, classrooms and across the school, a model for learning progression, and an extensive list of further resources and resource providers.

This guide is designed for teachers of children from three to eleven years old, to help them extend and improve the way they use and teach about the moving image media. It was developed by a UK-wide team of early years and primary teachers, advisers and teacher trainers.

To order a free printed copy, email education@bfi.org.uk

Click here to download this resource in PDF format [1.2 MB].
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64
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