Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Phoenix Players

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A professional Kenyan theatre group – the Phoenix Players - has developed a strategy for HIV/AIDS education whereby its actors promote social change and enhance public welfare, while maintaining traditional theatrical standards.
Communication Strategies

Phoenix's objective in staging its HIV/AIDS education play, Changing Generations, was to produce exciting entertainment while successfully communicating messages of social and public health relevance to the Kenyan population.

"Changing Generations" used a light operatic format. The context is graduation day at Nairobi University, where three young couples contemplate their forthcoming marriages. Each couple has its own tribulations: couple No. 1 is an inter-tribal marriage (Luo/Kikuyu); couple No. 2 involves marriage of a wealthy young man to an orphan girl; and couple No. 3 deals with issues of infidelity. The issue of HIV/AIDS was developed in the context of the couple No. 3 sub-theme.

Phoenix Players later produced two musical theatre productions, Aspirations and a revised version of Changing Generations. Aspirations used a musical comedy format in portraying 21 young Kenyans, each from different backgrounds and with different aspirations, competing to represent Kenya at an international convention.

Phoenix also produced a version of Changing Generations as a video that was broadcast on the Kenya Television Network to an estimated 1.7 million viewers.

Development Issues

HIV/AIDS, Youth.

Key Points

"Performing arts can capture an audience's attention, be thought provoking, evoke identification and strong emotions, and present role models for behaviour change. Theatre can also overcome literacy barriers through face-to-face communication in the local language and idiom. The strength of theatre is that trained actors can reproduce a context that reliably evokes feelings, thoughts and reactions from an audience."

Partners

James Falklan, Phoenix Players Ltd.; and Joseph Valadez, Senior Association, Johns Hopkins University, Bloomberg School of Public Health.