The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Prevention and Control of Avian Flu in Small-scale Poultry

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from the Introduction of the English version for Vietnamese veterinary paraprofessionals:

"This guide has been developed to ensure that adequate information is available for poultry smallholders in South East Asia for them to better prevent and control Avian Flu.

The information is specifically intended to backyard and small-scale poultry production units. The guide therefore emphasizes on simple and inexpensive measures for disease prevention and control.

However, this guide cannot be made available to the millions of poultry smallholders in the near future. It has therefore be decided to combine in this guide both information for poultry owners and information for veterinary paraprofessionals ("paravets"), and to distribute this guide to paravets, since they represent the major provider of animal health service to livestock smallholders, and therefore can better spread the message.

Ideally this guide should be distributed by the staff of the District Veterinary Station (DVS) during a meeting gathering all paravets from the villages / communes of the district. This meeting should be the occasion to discuss the contents of the guide, so that when Avian Flu is suspected in the district or nearby, both paravets and DVS have already discussed the issues."

Table of contents
  • Introduction
  • The Disease
  • What is Biosecurity?
  • What to do to protect a farm when there is no outbreak in the province or in the country?
  • What to do to protect a farm when there are outbreaks reported in the country or in the province?
  • What to do when there is high mortality on the farm?
  • Protection of human beings
  • Paravets and District Veterinary Station: a key partnership to fight Avian Flu
To download this resource as a PDF document, please click on the language version you are interested in below:

Cambodia - English version [PDF]
Indonesian Bahasa version [PDF]
Kyrgyz version [PDF]
Lao version [PDF]
Russian version [PDF]
Spanish version [PDF]
Vietnam - English version [PDF]
Vietnam - French Version [PDF]
Vietnamese version [PDF]

Publishers

Languages
English, Vietnamese, French, Lao, Russian, Spanish, Kyrgyz, Bahasa
Number of Pages
Length varies - between 35 and 50.
Source

Email from Susan Zimicki to The Communication Initiative, March 10 2006, the FAO Agriculture Department, Animal Production and Health Division - Avian Influenza Information Resources webpage, the AVSF website, and email from Seth Nickerson to The Communication Initiative, May 22 2006.