Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Q&A with Bill Drayton, Founder of Ashoka

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This interview with Bill Drayton, founder of Ashoka, was conducted as part of a series of profiles of "America's Best Leaders" selected by an independent committee of judges assembled by the Center for Public Leadership at Harvard University's John F. Kennedy School of Government.

When questioned about the lack of leadership in the world, Drayton discusses how around 1980 social needs became so strong and highly recognised, that the citizen sector went through the same kind of structural revolution in 25 years that took business 300 years. As it became entrepreneurial, this sector began to quickly close the productivity gap–cutting it in half roughly every 10 to 12 years. As a result, resources have been flooding into this sector, generating jobs at 2.5 to three times as fast as the rest of society. The U.S. more than doubled the number of Internal Revenue Service-recognised charities in a decade. Brazil grew from somewhere between 500 and 3,600 citizen groups in 1980 to an estimated more than 1 million by the year 2000. According to Drayton, because this is the fastest-growing, most vibrant sector now, it is where the talent is flowing. The best, most entrepreneurial leaders go where they can have the biggest impact for the good, where they will find the most ethical and engaged colleagues, and where they will be most challenged. For example, over half of Ashoka social entrepreneurs have changed national policy within five years of their launch. Roughly 90 percent have seen independent organisations copy their innovations. "There is no decline in leadership – but you must look for it in new places," he says.


Drayton also mentions that Ashoka's two core constituencies are leading business and social entrepreneurs. "We are also serving a historical transformation that is moving so fast that almost everyone in Ashoka must be creating and entrepreneuring at a very high level if we are to succeed. As a result, we must be a community of collegial entrepreneurs. And, to attract and hold such extraordinary people, we must be an integrated, decentralized organization that in every way enables and strongly encourages each of us to fly and yet that channels all that energy to serve the organization's goals." Drayton has found that in order to be successful in these core principles, even the hiring process and staffing of the organisation must keep the spirit of entrepreneurship in mind.


Drayton concludes the interview by stating "More important still, consider the impact a successful social entrepreneur has on one local community after another. Their new idea disrupts existing patterns and the sense that things cannot change. Moreover, their idea is designed to be as user friendly as possible precisely to encourage someone in that community to step forward to implement the entrepreneur's innovation in that community - i.e., to become a local change maker. The example of these champions in turn encourages their family and friends to follow suit with other ideas later."