Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A Tool for Sharing Internal Best Practices

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Released in 2006 by the Information and Knowledge for Optimal Health Project (INFO) Project at the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, this 23-page resource is a tool designed to foster the sharing of internal best practices. The idea is that identifying the "best practices" can help staff members of an organisation - particularly one that involves multiple units - learn from each other and replicate proven practices. In reproductive health organisations, for example, service delivery points (such as hospitals, clinics, or individual community-based health agents), functional units (such as warehouses and training centres), or district, regional, and country offices could potentially benefit from the step-by-stop process, tips, case studies, and links to additional resources offered here.

The resource begins by reviewing what a best practice is, noting that, despite much discussion, there is no universally accepted definition. At a minimum, a best practice must: demonstrate evidence of success; contribute to the organisation's mission or programme goals; and have the potential to be replicated or adapted to other settings (Advance Africa, 2005; United Nations Population Fund, 2001). However, "best" practices can vary over time and depend on what people want (e.g., as Skyrme (2001) noted, a family planning programme manager might value practices that bring more clients to the clinic for services, while clients value the option of being visited at home). That said, this resource is premised on the idea that reflecting on what has worked (and/or what has not worked) is valuable for an organisation, despite the obstacles (described here) associated with that process.

The tool then outlines a process for identifying an organisation's best practices, validating and documenting them, preparing a plan to share them throughout the organisation, and then adapting and applying them. To illustrate these key steps in practice, Part III features 3 case studies of organisations that have worked to share best practices internally: the United Nations Development Programme (UNDP) Regional Bureau for Asia and the Pacific; the Delivery of Improved Services for Health (DISH) Project in Uganda; and the National Health Services (NHS) Clinical Governance Support Team in the United Kingdom.
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23

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Email from Margaret D'Adamo to The Communication Initiative on November 9 2006.