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Top Story - Avian Influenza - Planning - Nov 10
AI Communication Planning, Implementation, Evaluation
Creating a Communication Strategy for Avian/Pandemic Influenza
...presents a strategy to communicate with the public and stakeholders within health systems during a public health emergency. Suggests objectives, audiences for messages, key messages, tools, channels for delivery, and action plans for communication on avian flu...
...seeks to provide a framework to respond to the following questions: How do we know if strategic communication is addressing the right AI/PI issues among the right people, at the right time, in the right way? And how do we know if strategic communication is actually making a difference to AI/PI preparedness and response efforts?...
Developing Pandemic Communication Strategies: Preparation without Panic
...reports on a study of communication in the media regarding a potential avian influenza epidemic. The study provides recommendations for the development of future social marketing campaigns in the event of pandemics or other public health crises. The initial section of the paper provides background on avian influenza and related communication...











































