Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Truth and Reconciliation Working Group (TRWG)

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The Truth and Reconciliation Working Group (TRWG) is a civil society network of Sierra Leonean non-governmental organisations (NGOs) that have developed communication tools to allow all Sierra Leoneans to familiarise themselves with the key findings of the Truth and Reconciliation Commission (TRC) report. The project involved the development of a version of the TRC report that was appropriate for schoolchildren and involved storytellers who visited rural areas to inform people about the TRC process. The aim of the projects was to ensure that future generations benefit from the Truth Commission process and to protect young Sierra Leoneans against revisionist interpretations of the country's history, thereby serving as a means of preventing future wars.
Communication Strategies

In 2005 TRWG produced a Senior Secondary School (SSS) Version of the TRC Report. It allows students preparing for academic education to take over responsible roles in society to familiarise themselves with the contents of the Report and to strengthen their skills to discuss and debate issues related to the TRC and the history of the war in Sierra Leone.

The project started with a brainstorming workshop on the concept for the book with teachers from all districts in Sierra Leone. Each chapter contains a fictional animal cartoon story, set in an economically poor but peaceful country setting, illustrating the history of the war and its aftermath in Sierra Leone. The theme of each story reflects the content of the chapter to which it belongs. The stories were written by 2 Sierra Leonean authors, Mohamed Sheriff and Elvira Bobson Kamara, with illustrations by Simeon Sesay.

The use of animal characters allows the story to explore incidents that happened during the war without referring or seeming to refer to individual persons. Another key factor of the book is the exercises at the end of each chapter, designed to encourage students to develop and express their ideas about what they have read. 200 copies of the book were distributed in assemblies to each senior secondary school in Sierra Leone.

At the same time, in 2005, the TRWG conducted a storytelling project for grassroots people from small communities in all districts. Storytelling was used as many of the people in these areas are unable to read and write, do not have regular access to the radio, and (in some cases) do not understand the language of Krio very well.

The storytellers, consisting of 150 actors and community activists, each covered one chiefdom, working in the areas of their origin. The storytellers erected a set of 8 posters showing part of the animal cartoon story used in the SSS version at a public venue in each of the villages of the 149 chiefdoms and the Western area. This aimed to ensure that people continue to discuss the story of the war and the recommendations of the TRC even after the storyteller has left. Storytellers had previously received training by the TRWG and a community theatre director and were therefore able to answer questions and facilitate community discussions in the local language following the storytelling. Even though many people were affected by the war and had to flee their homes several times, the discussions revealed that many did not know what actually caused the war.

Development Issues

Conflict.

Key Points

The use of storytelling and the book had a common factor: both media were used in direct contact with the recipients: the students and people in the communities. They were not left alone with the information they received but, instead, had the opportunity to react and to discuss with the teacher and the storyteller. This was a strategy for making them active participants in the process rather than passive consumers. The project provided an opportunity for people to relate historical facts and findings to their own experiences and to give them the information and some skills to be able to monitor whether the government was fulfilling the recommendations contained in the TRC.

The book was officially launched by the Minister of Education, Alpha Wurie. There are plans by the Ministry of Education to include the book in the curriculum.

"The feedback received from students, teachers and colleagues so far has been extremely positive, and the 40,000 copies are not enough to cater for the huge demand for printed copies." The book can be downloaded as a PDF from the Sierra Leone TRC website.

Partners

TRWG, Institute for Foreign Cultural Relations (IFA), and Federal Foreign Office of Germany. Forum of Conscience (FOC) is the current National Secretariat for TRWG.

Sources

Emails from Juliane Westphal (juliane.westphal@gmx.de), Media Consultant with TRWG, to Soul Beat Africa on September 9 2006 and to The Communication Initiative on February 23 2009.