Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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What Every Bride Needs to Know

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IRIN/PlusNews

Date
Summary

Casting a particular lens on Tanzania, this article looks at the role that bridal showers can play in educating women about HIV/AIDS and in empowering them to negotiate safe sex within marriage. Since studies show that married couples are at higher risk of HIV infection than unmarried men and women, women who are entering into marriage need to be able to protect themselves.

According to the article, studies have shown that marriage is no protection against HIV infection for women and girls: recent trends in neighbouring countries like Uganda suggest that married couples are actually at higher risk of HIV infection than unmarried men and women. An estimated 6.2 percent of 40 million Tanzanians are living with HIV; more than half of them are women, according to the Tanzania Commission for AIDS. HIV prevalence among married women aged 15 to 49 is 8.1 percent.

The article talks about the fact that women rarely control the timing and frequency of sexual intercourse in marriage, and many experience sexual violence and coercion. The inability to negotiate safer sex, especially in a society where concurrent partnerships are common, places married women at greater risk of contracting HIV.

In Tanzania's largely conservative society, matters of sex and relationships are difficult to discuss at home. However, at bridal showers - or "kitchen parties" - there are no attempts to censor the conversation for sexual explicitness. Tanzanian bridal showers are used as a forum to provide tips to the bride on how to manage domestic arguments and ensure a happy sex life. No subject is considered taboo.

However, gender activists say that the parties perpetuate unequal gender roles by teaching women to be submissive to men in all respects, including sexually, putting them at greater risk of contracting HIV from their husbands. The article states that kitchen parties are teaching women how to think of their husband's needs above their own. They are geared toward making the bride subservient, docile, and quiet, in order to perpetuate the social norm that women have all the responsibility to make the marriage work.

As the article highlights, things are, however, changing. In some cases, the master of ceremonies (MC), who is usually hired by the family to discuss delicate matters such as sex at the kitchen party, is taking on the task of talking about AIDS.

The international social marketing company, Tanzania Marketing and Communication (T-MARC), has been using kitchen parties to promote the "Lady Pepeta" female condom, one of its products. They have also used the opportunity to broaden the conversation to include safe sex and health.

Some non-governmental organisations have started distributing traditional wraps, called khangas, at kitchen parties, printed with HIV and reproductive health messages to encourage discussion on these topics.

Source

IRIN News website on November 18 2008. Image credit: Sarah McGregor/IRIN