World No Tobacco Day - Global
World No Tobacco Day is celebrated around the world every year on May 31. The Member States of the World Health Organization (WHO) created World No Tobacco Day in 1987 to draw global attention to the tobacco epidemic and the preventable death and disease it causes. This yearly celebration informs the public about the dangers of using tobacco, the business practices of tobacco companies, what WHO is doing to fight the tobacco epidemic, and what people around the world can do both to exercise their rights to healthy living and to protect future generations.
Communication Strategies
Each year, the theme and strategies associated with World No Tobacco Day differ. For example, messages about tobacco use have been communicated through posters, informational documents (available on the internet), local political activism, advocacy/information kits, sports events, public service announcements featuring models and popular singers (on television), and short films geared toward children. Recent themes include "Tobacco Kills-- Don't Be Duped" (2000), "Second-Hand Smoke Kills" (2001), and "Tobacco Free Sports--Play it Clean!" (2002).
The 2002 campaign involved advocating the elimination of tobacco consumption from the sports world in the form of exposure to second-hand smoke, tobacco advertising, promotion, and marketing. The United States Centers for Disease Control and Prevention (CDC), International Olympic Committee (IOC), Federation Internationale de Football Association (FIFA), Olympic Aid and other regional and local sports organisations were partners in this campaign. Tobacco-free events were organised all over the world, including the 2002 Salt Lake City Winter Olympic Games in the U.S. and the 2002 FIFA World Cup in the Republic of Korea and Japan. The 2001 campaign, Second-hand Smoke Kills--Let's Clear the Air", involved urging mayors of cities worldwide to launch efforts to discourage tobacco use and to address the problem of second-hand smoke. The 2000 campaign aimed to raise awareness of and counter global marketing practices of the tobacco industry that lure customers, especially young people, through sponsorship, advertising, and glamourisation of tobacco in films, music, art and sports. Specifically, the campaign involved disseminating information about marketing practices and creating an international alliance of artists and sports and media people who endorsed tobacco control issues.
The 2002 campaign involved advocating the elimination of tobacco consumption from the sports world in the form of exposure to second-hand smoke, tobacco advertising, promotion, and marketing. The United States Centers for Disease Control and Prevention (CDC), International Olympic Committee (IOC), Federation Internationale de Football Association (FIFA), Olympic Aid and other regional and local sports organisations were partners in this campaign. Tobacco-free events were organised all over the world, including the 2002 Salt Lake City Winter Olympic Games in the U.S. and the 2002 FIFA World Cup in the Republic of Korea and Japan. The 2001 campaign, Second-hand Smoke Kills--Let's Clear the Air", involved urging mayors of cities worldwide to launch efforts to discourage tobacco use and to address the problem of second-hand smoke. The 2000 campaign aimed to raise awareness of and counter global marketing practices of the tobacco industry that lure customers, especially young people, through sponsorship, advertising, and glamourisation of tobacco in films, music, art and sports. Specifically, the campaign involved disseminating information about marketing practices and creating an international alliance of artists and sports and media people who endorsed tobacco control issues.
Development Issues
Tobacco.
Sources
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