The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 1 year ago
Read so far

Strategic Stakeholder Communications for Health System Strengthening

0 comments

Author

  • Nena Terrell, reviewed by Sara Bennett, Ph.D, Susan Scribner, Abt Associates Inc., and Linda Moll, DevelopmentAssociates, Inc.
This publication is part of The PHR Primer Series, a reference to orient policymakers and stakeholders to the terminology, concepts, and results of health reform so to partici-pate effectively in policy dialogue and decision-making. The Primer covers the strategic uses of communications on all levels of a health system to engage stakeholders and to help achieve the multiple objectives of health sector reform initiatives. A framework indicates how a multi-faceted and adequately funded communications strategy can support advocacy, policy development, capacity-building and health worker motivation, consumer information, social marketing, and health promotion in complementary and reinforcing ways.

Click here to download a PDF of this publication in English.

Click here to download a PDF of this publication in French.

Publishers

Languages
English and French.