Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Using Information for Better Environmental Management in India

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Affiliation
Indian Institute of Management
Summary

This article from id21 argues that improving environmental awareness is a key aspect of environmental management. Increasing environmental awareness can lead to changes in individual behaviour, such as choosing to eat less resource-depleting food, and societal changes, such as pressuring governments to improve environmental policies. In India, creating an environmentally aware society may lead to patterns of conservation usually only found in countries with higher income levels. Changing people’s environmental values requires education. This will involve collecting and disseminating a range of environmental information and making it more widely available, an activity that can be enhanced by new information technologies.

To be effective, education programmes require up-to-date information on the impact of human activities on the environment. Governments, non-governmental organisations (NGOs) and community organisations all collect important environmental information. Within the government the greater potentials of technology and increased participation in international environmental agreements have resulted in a greater emphasis on recording and formalising the environmental resources of India, in terms of local environmental knowledge and management practices. NGOs also play a key role in the process of information dissemination. NGOs have contributed to environmental management in India in several ways by:

  • influencing government policy through lobbying
  • monitoring industry compliance with environmental standards
  • conducting environmental education among small businesses
  • assessing environmental standards among various sectors of the economy and encouraging improvements
  • forming partnerships with communities to establish participatory management of resources
  • formalising and recording traditional knowledge and resources
  • disseminating environmental information more widely, especially in rural areas and to uneducated people

By highlighting the social aspects of environmental management, NGOs influence environmental management effectively. Considering the importance of environmental information, more must be done to encourage these practices. This should include:

  • increasing the collection and dissemination of all environmental information, to include information such as legal challenges to government policy and formal pollution monitoring.
  • using new information technology (such as the internet) to make environmental information more widely available and accessible.
  • supporting and encouraging the activities of NGOs in all aspects of environmental management.
Source

id21 website, January 10 2006.