Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Family Advancement for Life and Health (FALAH)

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Launched in June 2007, FALAH is a 5-year undertaking to increase the use of family planning (FP) and birth spacing by removing barriers to services and improving knowledge in 20 districts of Pakistan's 4 provinces. The focus and strategies of FALAH, which is being carried out by a group of 7 organisations led by the Population Council, are: repositioning FP, expanding accessibility to high-quality FP services, improving the quality of care, and social mobilisation.
Communication Strategies

Mapping and research have been at the centre of FALAH's communication advocacy and mobilisation strategy. The Population Council and 6 partners prepared and approved a compliance monitoring plan after receiving training by United States Agency for International Development (USAID) consultants. A baseline survey was completed in 16 districts for comparison at the end of the project, and all public and private health care facilities were mapped in 18 districts. Methodology and messages were developed for mobilisation of married women of reproductive age and their husbands and health providers. For example, a poster was finalised and translated into Urdu (translation in Sindhi to be completed) that details the Tiahrt Requirements for Voluntary Family Planning Projects. (Editor's note: In October 1998, the US Congress enacted an amendment initiated by Representative Todd Tiahrt (a Republican from the state of Kansas) reaffirming and elaborating standards for voluntary FP service delivery projects to protect the rights of FP "acceptors," that is, the individual clients receiving services. Click here to learn more).

Interpersonal interactions are at the centre of this effort to educate and motivate Pakistan's people around FP and birth spacing issues. FALAH collaborator Greenstar Social Marketing (GSM) has held neighbourhood meetings to provide FP orientation, mobilised community outreach by conducting meeting with male and female "influencers", and dispatched its outreach workers to carry out household visits to reach women. In addition, women of reproductive age are provided with free FP consultations at 1,178 mobile clinics (Clinic Sahoolat) conducted by GSM.

Capacity-building efforts have involved training of staff in compliance monitoring, healthy timing and spacing of pregnancy, and contraceptive updates. FAHAL also developed a preservice curriculum for medical and paramedic students, which was approved in principle by the Pakistan Medical and Dental Council, and basic and advanced training manuals for client-centred FP services. Skill development training was developed for the intrauterine device (IUD), trainings of trainers (ToTs) for client-centred FP services have been held, and leadership trainings have been conducted.

FALAH has also conducted advocacy work on emergency contraception (EC). This has involved officials from the Ministry of Health and Ministry of Population Welfare visiting Bangladesh to observe their programme of EC distribution through community workers. FALAH organised a national consultation seminar for consensus-building around EC, prepared EC training manuals, and held a consultative meeting with provincial coordinators to finalise their training materials. The technical committee of innovations has approved FALAH's proposed provision of EC through lady health workers in 8 districts.

Development Issues

Family Planning.

Partners

Population Council, GSM, Health and Nutrition Development Society, Jhpiego (Johns Hopkins University), Mercy Corps, Rural Support Programmes Network, and Save the Children. Funded by USAID.

Sources

FALAH page on the Population Council website and USAID website - both accessed February 11 2010.

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