The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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RCT: Experimental Results from a Behavioral Economics Intervention

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I am looking forward to sharing our research at the SBCC Summit on “Experimental Results from a Behavioral Economics Intervention to Increase E-Coupon Redemption for Sexual and Reproductive Health Services (SRH) in Uganda”. The study applied behaviorally-informed text messages to encourage uptake of SRH services.

A randomized control trial was utilized to test the research question. The results from this research showcase the opportunities and challenges of integrating this new tool into SBCC approaches.

The SBCC summit will offer a great opportunity to share lessons learnt and exchange ideas with other participants.

What Works? Shifting Norms; Changing Behaviours; Amplifying Voice - #SBCCSummit

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