Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Health Literacy and Health Promotion

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Affiliation
Faculty of Human and Social Development, University of Victoria
Summary

This article discusses the United States Institute of Medicine's report Health Literacy: A Prescription to End Confusion,
and highlights the implications for health promotion in Canada and other
countries. Author Irving Rootman was a contributing member of the
committee which produced the original report, and he aims to highlight the health
promotion implications which are applicable outside the United States (US) context.



Rootman provides a background and summary of the Health Literacy report,
and cites the following reasons that it has implications outside the US:

  1. The International Adult Literacy Survey indicates that
    Canada and other countries also have health literacy problems.
  2. Both the definition of health literacy and the conceptual framework
    used by the committee in producing this report are relevant to other countries.
  3. Some of the recommendations made by the committee are likely to be relevant
    outside the US.

Rootman
identifies specific aspects and recommendations of the report which he believes
"have implications for health promotion practice and policy":

  • the general concept of health contexts that underlies the
    report's findings
  • recommendations on the development of conceptual frameworks that take
    such aspects as culture, language and education into account
  • recommendations regarding education, which included incorporating
    health education into both adult education and the K-12 curriculum
  • some of the recommendations regarding the health care system,
    including "that standards be developed to address health literacy in
    research, training, and service-funding applications"

Irving cautions, however, that since the report was created in a US context the
solutions it contains "need to be carefully examined before being
implemented anywhere else."



The article concludes with a discussion of the efforts to raise awareness of
this report within Canada. These include a workshop held on the report in June
2005 and a focus on the report at the Second National Conference on Literacy and
Health in October 2004.