Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Health Promoters Project

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Developed by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (USA) and DramAide, the Health Promoters Project aims to promote health. Directed at historically disadvantaged higher education institutions (HEIs) in South Africa, the project aims at exploring gender issues with reference to HIV/AIDS education and developing workshop materials and training tools. A specific goal of the project is to create opportunities for closer interaction between youth living openly with HIV and other students. The purpose is to help students personalise the risk of HIV infection, demystify HIV/AIDS, break down stigma, and deal more effectively with health and relationship problems.
Communication Strategies

The project provides workshops for students in an effort to enable them to develop health promotion campaigns on their campuses and in local communities. The trained students are referred to as "health promoters" and are chosen from nine historically disadvantaged campuses that are sites for the project. The goal is to capacitate young people living with HIV to establish support groups on HEI campuses and to provide peer education with special reference to issues of gender, positive living, and voluntary counselling and testing (VCT).

The health promoters are required to:

  • Form support groups for those infected and affected by AIDS
  • Sustain the new support groups using DramAide methodologies
  • Promote the concept of VCT
  • Engage in face-to-face dialogue with students to address issues of stigma and promote positive living
  • Enhance or add value to existing peer education and HIV/AIDS projects on campuses.

Two training workshops were provided for the health promoters in 2002. These sessions explored information aspects about HIV/AIDS as well as potential effective communication strategies for peer education.

Three follow-up training and support workshops were conducted on each campus. The aims of these workshops were to provide back-up for the health promoters and additional information and skills in relation to VCT, positive living, and issues of gender and advocacy.

The project has produced a video and accompanying facilitator's guide. Institutions with a campus radio station have promoted the project, and a play was created and performed at the Grahamstown Arts festival.

Development Issues

Health, HIV/AIDS, Youth, Gender.

Key Points

Project organisers claim that "Health promoters were able to develop effective communication strategies (workshops, talks, dramas and face-to-face dialogue) to promote voluntary counselling and testing, positive living, advocacy and develop support groups on their own campuses. They were received and treated well on all campuses, and face-to-face communication with students was the most prevalent activity of the project. An increased number of students have undergone voluntary counselling and testing after workshops."

DramAide is a collaboration between the Universities of Natal and Zululand.

Partners

Johns Hopkins Bloomberg School of Public Health Center for Communication Programs and DramAide.

Sources

DramAide 2004 annual report.

Comments

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Submitted by Anonymous (not verified) on Sun, 01/23/2005 - 13:59 Permalink

Ifound this page very interesting. I am curretnly taking a course in Health education and this site had really helped me understand the goals and aspects of teaching. Thanks