Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Evaluation and Review of Hannu Daya in Jigawa State

0 comments
Date
Summary

This 21-page evaluation, conducted for the United Kingdom (UK) Department for International Development (DFID)'s State and Local Government Programme (SLGP), assesses the impact, audience reach, and general opinions from listeners of Hannu Daya, a radio programme on governance broadcast in Nigeria's Jigawa State. The 30-minute programme, created in 2002 and broadcast twice a week, was designed to promote better communication between people and government by providing a forum for the exchange of ideas, opinions, and information about government and representation at local and state levels. The evaluation found that there is a high level of awareness of the radio programme (over half of all radio listeners) and that about one in three adults has heard at least one episode of the programme.

According to the report, opinions of the programme are almost universally positive. Hannu Daya is viewed as a good example of openness and accountability where the voices of ordinary people are heard. Officials of the state government view the programme favourably, and it is seen as providing valuable insights into the perspectives of ordinary people and drawing attention to weaknesses in service delivery or communication breakdowns that would otherwise not be revealed or aired. The evaluation also found that the production team has a strong level of commitment to the programme and that Hannu Daya has had a degree of independence from interference or intervention from government.

However, it also found that the programme reaches more men than women, and that neither listening nor awareness of the Hannu Daya has grown significantly between 2002 and 2004, pointing to a need for increased promotion of the programme. Negative perceptions of the radio station which broadcasts Hannu Daya, Radio Jigawa, influences people's views of what the programme could achieve, though these views were more prevalent among people who had not heard Hannu Daya.

The evaluation provides a number of suggestions on how to improve the programme. The author recommends additional training for the production team in order to help them come up with fresh ideas for presenting the material they collect. In addition, visits to other stations producing similar programmes would be beneficial. Developing new topics and coverage emerged as another recommendation as, according the evaluation, the format of the programme has not changed since its inception. Covering special populations and marginalised communities would also improve the programme's reach and relevance.

The evaluation concludes that, overall, the approach of Hannu Daya has been a success, and it should be emulated in other communication activities in the state, especially on radio.